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Digital Brand Identity Manual
9.
Search
The Government of India aims to enhance access to information on its
digital platforms by improving search functionality. Currently, it is
challenging to find specific information due to the vast number of web
pages and documents categorized across multiple sections.
Implementing advanced search facilities will allow users to easily find
topics of interest, thereby increasing engagement rates. This
technological improvement, integrated with existing content
management systems (CMSs), will enhance the efficiency of search and
content discoverability across government websites.
Transforming the search bar into an advanced tool aims to simplify
navigation and content discovery for citizens on government websites.
It must act as a gateway to government information, allowing text,
image, or voice-based searches with fast responses. Advanced
technology and algorithms will support this enhanced search
functionality for better efficiency and quicker results.
Features of website search:
i. Context-Driven Responses: Context-driven responses to assist
users in finding information easily and quickly should be generated.
ii. Mobile Compatibility: The search feature must be enabled for
mobile application users, syncing with website searches.
iii. Multi-Language Support: Multiple language searches should be
supported through content management or runtime translation,
with capabilities for multiple languages.
iv. Filtered and Categorized Searches: Website pages should offer
sorting and filtering options to facilitate easy content discovery.
Users should be able to filter/refine search results by categories
such as documents, schemes, services, or attributes like date or
user persona. This is enabled by proper tagging and categorization
of website content.
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