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Digital Brand Identity Manual

8.1. Perceivable

Information and interface components must be presented in ways so
that all users can perceive. This includes incorporating alternatives for
any non-text content, ensuring that all users, regardless of their ability,
can understand the information on the digital platforms and the
creation of content that can be presented in different ways without
losing information or structure. For example, any banner text must not

be part of the design and is to be appropriately overlaid as HTML text.

8.2. Operable

All users should be able to operate the interface and navigation. The
website should not require interaction that any user cannot perform,
guaranteeing that all functionality is accessible via a keyboard. Users
should have sufficient time to read and use content on the website and
must have adequate means to navigate, find content, and determine
where they are.

8.3. Understandable

Both the information provided, and the operation of the application
should be straightforward and easy to understand. The design should
be consistent and predictable, users must be assisted in avoiding and
correcting any mistakes in input, and the information should not be
complex or hidden under layers of navigation.

8.4. Robust

The content must be robust and compatible to be interpreted by a
variety of user agents, including assistive technologies. A detailed
implementation of accessibility features across the digital platforms
requires a comprehensive analysis and mapping to the GIGW 3.0
guidelines checklists, which can be found on the GIGW website
(https://guidelines.gov.in).

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