Page 105 - DBIM Version 3.0_11-02-25_Final

Digital Brand Identity Manual

Content posted on the CMS must contain the following tags:

A.3.1. Information-Type Tagging

Every content item must be tagged by the type of information it
represents, such as 'Policy,' 'Form,' 'News Update,' 'Guideline,' or
'Event.' This will help in narrowing down search results to the specific
content the user is looking for.

A.3.2. Persona-Based Tagging

User personas must be associated with specific content, aligned with
their unique needs and interests. In the CMS, content must be tagged
according to these personas.

A.4. UI Design and Homepage

For the UI design of the website, Ministries/Departments must adhere
to a set of core principles:

i. Clarity: ensuring ease of understanding

ii. Consistency: maintaining uniformity across elements

iii. Intuitiveness: creating a user-friendly & easy navigable experience

iv. Responsiveness: ensuring an optimal user experience across
devices by adapting seamlessly to various screen sizes.

Figure 47: Illustrative exemplar website on different devices

85