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Digital Brand Identity Manual85Content posted on the CMS must contain the following tags:A.3.1. Information-type taggingEvery content item must be tagged by the type of information it represents, such as 'Policy,' 'Form,' 'News Update,' 'Guideline,' or 'Event.' This will help in narrowing down search results to the specific content the user is looking for.A.3.2. Persona-based taggingUser personas must be associated with specific content, aligned with their unique needs and interests. In the CMS, content must be tagged according to these personas. A.4. UI Design and Homepage For the UI design of the website, Ministries/Departments must adhere to a set of core principles: i. Clarity: ensuring ease of understandingii. Consistency: maintaining uniformity across elementsiii. Intuitiveness: creating a user-friendly & easy navigable experienceiv. Responsiveness: ensuring an optimal user experience across devices by adapting seamlessly to various screen sizes.Figure 47: Illustrative exemplar website on different devices