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Digital Brand Identity Manual
i. Ministry of Health and Family
Welfare: Healthcare Seeker
ii. Ministry of Electronics and
Information Technology: IT
Professional
iii. Ministry of Skill Development
and Entrepreneurship: Skill
Seeker
Figure 46: Persona illustrations for Ministries/Departments
If the government organization identifies a persona not yet illustrated
in the Toolkit, they may request it through the DBIM Toolkit website.
A.3. Content Tagging
A Content Management System (CMS) is a software application that
allows users to create, edit, publish, and store digital content. CMS
platforms include tagging and categorization features to organize and
retrieve content efficiently. Tagging improves search functionality by
identifying specific information in response to user queries.
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