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Digital Brand Identity Manual

A.1. Information Architecture

To optimize information architecture and improve user experience,
Ministry/Department websites must implement a global menu-based
navigation system. This includes five mandatory level-1 sections, as
illustrated in Figure 45 and Table 11. Each Ministry/Department is
responsible for identifying relevant content for these sections, with the
flexibility to customize level-2 content as needed.

Figure 45: Navigation menu sections

Level 1 Level 2 (L2) Level 3 (L3)

Ministry About us About Us Detailed Page
/Department Our Team
Our Organizations Our organization detailed page
Our Groups
Our Performance
Directory

Offerings Schemes and Services Schemes and Services detailed page
Competitions and Awards Competitions page
International Collaborations
Vacancies
Tenders
Initiatives Initiative detailed page

Documents Reports
Acts and Policies
Orders and Notices
Publications (to include eBooks)
Press Release
Gazette Notifications
Guidelines

Media Photos Album page
Videos
Brochures
Presentations

Connect Contact Us
Directory
RTI RTI Detailed Page
Visitor’s Pass
Grievance Redressal
Citizen Engagement
Parliament Questions

Table 11: Illustrative content grouping for the navigation menu

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