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Digital Brand Identity Manual

2. Colours

This section defines the colour palettes to be used by the government
organizations in their digital platforms.

2.1. Primary Palette

Each government organization must choose one colour group from the
primary palette illustrated in Figure 1. The following points should be
considered while selecting the colour group:

i. Only one colour group must be selected from the primary palette.

ii. The selected colour group should best represent the organization’s
primary functions and objectives.

iii. If the entity has an established brand colour, the colour group
should be used to complement and enhance its brand presence.

iv. Colour usage should ensure the accessibility of digital platform.

v. The selected colour group is mandated for digital platforms only.

vi. Government organizations may use gradients of any two variants
from the selected colour group, as illustrated in Figure 2.

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