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Digital Brand Identity ManualIITable of Contents1. INTRODUCTION .................................................................................................. 11.1. OBJECTIVES OF THE DBIM ..................................................................................... 21.2. APPLICATION OF THE DBIM.................................................................................... 22. COLOURS ........................................................................................................... 52.1. PRIMARY PALETTE................................................................................................ 52.2. FUNCTIONAL PALETTE...........................................................................................63. ICONS AND STYLES........................................................................................... 113.1. FUNCTIONAL ICONS ............................................................................................ 113.2. CONTEXTUAL ICONS ........................................................................................... 113.3. ICON STYLES..................................................................................................... 123.4. ICON SIZES ....................................................................................................... 123.5. ICON OPTIONS................................................................................................... 133.6. CROWDSOURCING LIBRARY .................................................................................. 143.7. MANDATORY CHECKLIST...................................................................................... 143.8. BEST PRACTICES &RECOMMENDATIONS.................................................................. 154. TYPOGRAPHY................................................................................................... 194.1. TYPES AND STYLES............................................................................................. 194.2. MULTILINGUAL SUPPORT ..................................................................................... 204.3. TYPE SCALE ...................................................................................................... 204.4. TYPE COLOUR USAGE .......................................................................................... 234.5. OTHER CONSIDERATIONS .................................................................................... 245. LOGO................................................................................................................ 275.1. IDENTITY SYSTEM............................................................................................... 275.2. LOGO LOCKUP VARIATION .................................................................................... 275.3. COLOUR VARIATIONS .......................................................................................... 305.4. GENERIC BRANDING %u2013HEADER.............................................................................. 315.5. LOGO USAGE GUIDELINES.................................................................................... 335.6. FOOTER ........................................................................................................... 346. IMAGERY .......................................................................................................... 396.1. TECHNICAL CONSIDERATIONS ............................................................................... 396.2. BEST PRACTICES &RECOMMENDATIONS.................................................................. 417. CONTENT ......................................................................................................... 477.1. CONTENT STRATEGY........................................................................................... 477.2. CONTENT OPTIMIZATION AND RESPONSIVENESS ....................................................... 527.3. CONTENT LIFECYCLE MANAGEMENT........................................................................ 537.4. CENTRAL CONTENT PUBLISHING SYSTEM (CCPS) ..................................................... 537.5. IMPROVING MULTILINGUAL VISIBILITY ..................................................................... 567.6. PERSONALIZATION AND COOKIE MANAGEMENT........................................................ 618. ADHERENCE TO ACCESSIBILITY......................................................................... 67