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Digital Brand Identity Manual
Table of Contents
1. INTRODUCTION ................................................................................................... 1
1.1. OBJECTIVES OF THE DBIM ...................................................................................... 2
1.2. APPLICATION OF THE DBIM ................................................................................... 2
2. COLOURS .............................................................................................................. 5
2.1. PRIMARY PALETTE ................................................................................................. 5
2.2. FUNCTIONAL PALETTE ............................................................................................ 6
3. ICONS AND STYLES ............................................................................................ 11
3.1. FUNCTIONAL ICONS ............................................................................................. 11
3.2. CONTEXTUAL ICONS ............................................................................................ 11
3.3. ICON STYLES ....................................................................................................... 12
3.4. ICON SIZES .......................................................................................................... 12
3.5. ICON OPTIONS .................................................................................................... 13
3.6. CROWDSOURCING LIBRARY .................................................................................. 14
3.7. MANDATORY CHECKLIST ...................................................................................... 14
3.8. BEST PRACTICES & RECOMMENDATIONS ................................................................ 15
4. TYPOGRAPHY ..................................................................................................... 19
4.1. TYPES AND STYLES ............................................................................................... 19
4.2. MULTILINGUAL SUPPORT ..................................................................................... 20
4.3. TYPE SCALE ......................................................................................................... 20
4.4. TYPE COLOUR USAGE............................................................................................ 23
4.5. OTHER CONSIDERATIONS ..................................................................................... 24
5. LOGO ................................................................................................................... 27
5.1. IDENTITY SYSTEM ................................................................................................ 27
5.2. LOGO LOCKUP VARIATION .................................................................................... 27
5.3. COLOUR VARIATIONS ........................................................................................... 30
5.4. GENERIC BRANDING – HEADER ............................................................................. 31
5.5. LOGO USAGE GUIDELINES .................................................................................... 33
5.6. FOOTER .............................................................................................................. 34
6. IMAGERY ............................................................................................................. 39
6.1. TECHNICAL CONSIDERATIONS .............................................................................. 39
6.2. BEST PRACTICES & RECOMMENDATIONS ................................................................ 41
7. CONTENT ............................................................................................................ 47
7.1. CONTENT STRATEGY ............................................................................................. 47
7.2. CONTENT OPTIMIZATION AND RESPONSIVENESS .................................................... 52
7.3. CONTENT LIFECYCLE MANAGEMENT ...................................................................... 53
7.4. CENTRAL CONTENT PUBLISHING SYSTEM (CCPS) .................................................. 53
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