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Digital Brand Identity Manual
1. Introduction
India is setting an example for the world with its digital growth story by
demonstrating a rapid increase in digital infrastructure and adoption.
The Government of India’s active work on expanding its digital
presence aims to enhance governance, service delivery, and
communication with citizens.
With the Government of India’s digital platforms emerging as the first
point of contact and a preferred medium for citizens, a cohesive and
compelling brand presence is essential to engage with the national and
global audiences effectively. The Digital Brand Identity Manual (DBIM)
emerges as a comprehensive guide tailored to meet the unique needs
of the Government of India in establishing a harmonious visual identity
across its digital platforms. The aim is to ensure that the digital
harmonization will invoke higher trust and create better recall value for
the citizens and facilitate simplified citizen interactions by enabling easy
discovery of content and services.
This manual serves as a blueprint for aligning the different digital
platforms of the Indian government, consisting of websites, web apps,
mobile apps, and social media, under a unified brand language. It must
be implemented in conjunction with the latest version of GIGW,
including but not limited to the aspects of quality, accessibility, security,
and lifecycle management.
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