Page 22 - DBIM Version 3.0_11-02-25_Final

Digital Brand Identity Manual

1.1. Objectives of the DBIM

The primary objective of the DBIM is to define the key elements that will
contribute to a unified and consistent visual identity for the
Government of India in its digital platforms. The DBIM aims to achieve
two overarching goals:

• To Guide: The DBIM acts as a comprehensive style guide and
outlines the visual, textual, and experiential elements necessary to
bring harmonization to the digital platforms of the Government of
India. This includes colour palette, typography, iconography, and
more.

• To Preserve: It aims to maintain the integrity of the government's
digital brand to portray a cohesive and compelling brand presence
to both national and global audiences.

1.2. Application of the DBIM

Elements detailed in the DBIM are applicable across all the Government
of India’s digital platforms. Additionally, to ensure a unified user
experience, their application is defined for different categories of digital
platforms in the respective Annexures. This ensures that besides

providing a uniform brand experience, DBIM also adapts to the unique
requirements and contexts of varying digital interfaces, from official
websites to mobile apps and social media channels.

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