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Digital Brand Identity Manual21.1. Objectives of the DBIMThe primary objective of the DBIM is to define the key elements that will contribute to a unified and consistent visual identity for the Government of India in its digital platforms. The DBIM aims to achieve two overarching goals:%u2022 To Guide: The DBIM acts as a comprehensive style guide and outlines the visual, textual, and experiential elements necessary to bring harmonization to the digital platforms of the Government of India. This includes colour palette, typography, iconography, and more.%u2022 To Preserve: It aims to maintain the integrity of the government's digital brand to portray a cohesive and compelling brand presence to both national and global audiences.1.2. Application of the DBIMElements detailed in the DBIM are applicable across all of the Government of India%u2019s digital platforms. Additionally, to ensure a unified user experience, their application is defined for different categories of digital platforms in the respective Annexures. This ensures that besides providing a uniform brand experience, DBIM also adapts to the unique requirements and contexts of varying digital interfaces, from official websites to mobile apps and social media channels.