Page 27 - DBIM Version 3.0_11-02-25_Final
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Digital Brand Identity Manual
2.2.1. Suggested Usage
• Background colour to highlight images.
Linen • Background colour for quotes or text
#EBEAEA elements that need special attention.
• Outlines to boxes, components.
• Primary background colour of the page.
• Background colour for the headshots.
• Colour of text over dark background.
Inclusive • Colour of icon on dark background.
#FFFFFF
• Colour of the State Emblem on a dark
background.
• Background colour for the cookie
consent banner.
• Text colour over a light background such
Deep Earthy Brown as inclusive white, linen, etc. For details
#150202
on text colour, refer to Section 4.4.
Black • Colour of the State Emblem of India on
light background.
#000000
• The colour used for the Gov.In websites
Deep Blue to give a distinct identity to the root
#1DOA69
website.
Liberty Green • Status colour for success.
#198754
Mustard Yellow • Status colour for warning.
#FFC107
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