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Digital Brand Identity Manual

A.5. Content Sections

The content of Ministry/Department website is organized into the
following sections:

A.5.1. Ministry/Department

This section comprises details about the Ministry/Department. Its
subsections include:

i. About Us: About the Ministry/Department, its vision, mission,
objectives, functions, citizen charter, etc.

ii. Our Team: Organization structure or organogram

iii. Our Performance: Performance dashboard of

Ministry/Department’s schemes and services

iv. Our Organizations: listing of the departments, organizations,
attached offices, etc.

A.5.1.1. About Us

This subsection should provide a general overview of the
Ministry/Department, its vision, mission, objectives, functions, citizen
charter, etc. The Ministry/Department must ensure that its objectives
and functions are synthesized as a list. Additionally, this section should
be clear and concise, effectively presenting the mandate, functions, and
other relevant details in a meaningful way for citizens.

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