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Digital Brand Identity Manual

Persona type: Business Owner

Visiting: Ministry of Skill
Development and
Entrepreneurship

Intent: To find relevant acts
and policies.

Figure 59: Persona Selection tile

• This section allows users to personalize their browsing
experience by navigating through their persona.

• For example, if they choose the "Business Owner" persona,
they are directed to a page where content relevant to this
persona, such as Tenders, Acts and Policies, Reports, is

displayed. This is illustrated in Figure 60.

• Within each subsection, like "Acts and Policies", users can find
content specifically tagged for this persona.

Figure 60: Illustrative page for the “Business Owner” persona

x. Important Links section provides the hyperlinks to the most
accessed or priority contents/portals of the Ministry/Department
for quick navigation.

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